The Official Times Square Ball app for iOS and Android, the Official Times Square Ball Website and the Sign Controller app that create and manage photo slideshows displayed on the Toshibavision Sign in Times Square. Each year, millions of revelers and gather in person to enjoy the festivities and millions more join the celebration via the webcast from around the globe. The annual Times Square New Year's Eve Celebration provides us with a truly unique opportunity to meet the challenges of high visibility and high traffic development, provide value for the producers and enjoyment to participants and viewers of the New Year's Eve Ball Drop.