New Year’s Eve at Times Square Gets Its Own Mobile Apps

The Times Square Alliance and Countdown Entertainment, organizers of Times Square New Year’s Eve, along with their partners, Toshiba and Livestream, have launched the first official Times Square Ball App, specially designed for Apple and Android mobile devices (images and demonstration video at http://timessquareball.net/app/). The free app is designed to put you in the middle of the legendary New Year’s Eve festivities in Times Square, no matter where you are in the world.

Among the app’s many features is the LIVE, six-and-a-half-hour, commercial-free mobile stream of New Year’s Eve in Times Square powered by Livestream, including a performance just before midnight by multi-platinum pop sensation Taio Cruz, other live musical performances and the ability to participate in the celebration.  Toshiba, the Times Square New Year’s Eve official Countdown Sponsor, is providing a unique opportunity for users of the app to see their photos on the Toshiba Vision sign directly below the Times Square Ball on New Year’s Eve.  Livestream will also be providing a live mobile stream of all the events leading up to New Year’s Eve and an on-demand video library with the latest news clips.  These are just a couple of ways that the app will convey the unique buzz of Times Square, before and when the Ball descends on New Year’s Eve.  Apart from the big night, the app will be a year-round source of information about the non-stop excitement that makes Times Square the “Crossroads of the World.”

Here are some of the app features:

• Join millions of revelers around the world to celebrate New Year’s Eve 2011 LIVE. The Official Times Square Ball App is your exclusive access to be part of the activities in Times Square as you watch the LIVE co-hosted official show featuring A-List musical performances, celebrity appearances, first Times Square Wedding, hourly countdowns and the famous midnight Ball Drop
• Participate in the celebration by submitting your New Year’s photo for friends, family and other revelers to vote on. The photos with the most votes will be showcased on the Toshiba Vision sign atop One Times Square directly beneath the Waterford Crystal New Year’s Eve Ball on December 31st! These top photos will also be seen on the LIVE Show when they are displayed atop One Times Square each hour
• Discover everything you need to know about the Times Square New Year’s Eve Celebration including the history, news, weather, photos, relevant maps and LIVE Show schedule
• Send New Year’s Eve kisses and share photos with friends and family
• Watch live streaming of the events in Times Square leading up to New Year’s Eve throughout December as well as the highlight promo and other exclusive video content
• Customize your Toshiba Countdown Clock with your personal photo and time zone
• Check-in via Foursquare, Facebook and Twitter to find out how far away you are from Times Square

And, even after the last of the New Year’s Eve confetti is swept from Times Square, the app will continue to be a year round source of Times Square news and events.

Times Square Ball App produced by Monday Sessions Media, developed by HAAS/créa, and streaming components developed by Livestream LLC.

Device requirements for Apple products: iPhone, iPod Touch, iPad. Required iOS 3.0 or later.

3.5 MB (size of App)

We have had a chance to work with fantastic teams on a wide range of projects and can accommodate crews large and small alike. Shooting Kitchen is a proud partner of the “Made in NYC” program and happy to accept the “Made in NYC” card.

This post is password protected. To view it please enter your password below:

Password:

Features: Black and white cinematography, dramatic light and emphasis on movement, emotion.

John Freida | Director: Daniel Garriga | DP: Max Sevostainov

NBA Draft – 2010 Teaser | Director: Sammy Silver | DP: Jeff Sutch | Electric Elephant
TANGO | Director/ DP: Max Sevostainov

Additional style reference link: Target

Key Concepts:

1. – Subtle & Rich Lighting –  Multiple Camera Angles

2. – Ambient Environment  &  Movement

3. – Hero Shots & Beauty Shots

4. – Branded Motion Graphic

Please contact:

Beth Marusi,
bem@xlcommunications.com
Vice President

XL Communications Inc.
Tel. 203-761-8841